Hardee's is at it again. This time it's Paris Hilton wearing a revoltingly revealing outfit. The commericals won't start showing until sometime in June. That's enough time for them to decide not to actually show them, right? I contacted Hardee's and told them I thought it was disugsting and inappropriate. And I'm part of the gender and age group they're trying to target...
I love Hardee's Thickburgers, and their loads of calories and fat. They are a little expensive, but they're delicious and large and filling! But sex and burgers are incompatible. Besides, even from a marketing standpoint, I don't see how they think this is going to help their sales. Young men aren't gonna see the commercial and go, "Wow, I wanna eat a new Thickburger cuz Paris Hilton was eating one." No, they're just gonna stare at her. If anything, she's a distraction from what they're really trying to sell: the burger. 'Course, who said the point of the commerical was to sell the burger anyway?
Click here to tell Hardee's to stop selling sex and return to the burgers.
At any rate, Hardee's is losing any respect and integrity I had for them. I still love their burgers, but there may come a point where I cannot support them. At least I don't go there often enough to worry about that yet.
Edmond the Hun
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